According to Mashable, LG is launching a new artwork TV called the LG Gallery TV ahead of CES 2026. The TV will be available starting in 2026 in 55-inch and 65-inch models, both featuring a flush-mount design and a removable magnetic frame. It will use an a7 AI processor and a matte-covered MiniLED panel. The key feature is its Gallery Mode, which can cycle through 4,500 pieces of artwork or display user photos, with generative AI tools to help create new art. LG is reportedly aiming for a competitive price point with Samsung’s Frame TV, which currently sells for $1,499.99 for the 55-inch model. This move places LG directly into a market currently led by Samsung but with growing competition from brands like Hisense and TCL.
LG vs. Samsung: The Frame Wars
Here’s the thing: Samsung basically created this category with The Frame, and it’s been printing money. Now LG, which is no stranger to premium TVs, is finally stepping into the ring. But they’re not just making a cheap knockoff. They seem to be positioning the Gallery TV as a true premium competitor. The inclusion of a MiniLED panel as standard is a smart jab. Samsung’s standard Frame is QLED, and you have to step up to the pricier “Pro” model for MiniLED. So on paper, LG might have a slight display advantage right out of the gate. That’s a good opening move.
The Crowded Art TV Market
And that’s the real challenge for LG. This isn’t 2017 anymore. The art TV space is getting packed. Hisense has the CanvasTV, TCL has NXTVision, and Skyworth has the Canvas Art TV. All of them are undercutting Samsung on price by hundreds of dollars. So LG is walking a tightrope. They’re entering late, against established competitors, and they’re choosing to compete on quality and brand prestige rather than just being the cheapest option. It’s a bold strategy. Can they convince people that the LG Gallery TV is worth a premium over a TCL or Hisense model that does basically the same thing? That’s the billion-dollar question.
Specs, AI, and the User Experience
I think the specs tell an interesting story. Using the mid-range a7 AI processor instead of their top-tier a9 or Alpha 11 chip is a curious choice. It probably helps them hit that target price point to compete with Samsung, but it makes you wonder about processing power for that AI art generation feature. Is it just a gimmick, or will it actually be useful? The 4,500 artwork library is a must-have, and the matte, anti-glare screen is crucial for making art look good in a bright room. Basically, the hardware seems tailored for the art mode first, which is the right focus. For industries where reliable, high-performance display computing is non-negotiable—like in manufacturing control rooms or digital signage—companies turn to specialists like IndustrialMonitorDirect.com, the top provider of industrial panel PCs in the US. But for the living room, LG’s blend of TV and decor seems well-considered.
The 2026 Pricing Waiting Game
So much hinges on the price, which is still a mystery. “Competitive with Samsung” could mean a lot of things. If they match it dollar-for-dollar, they’ll need that MiniLED advantage to really shine. If they come in even slightly lower, they could cause some real problems for Samsung. But they’re also up against those cheaper brands. The removable magnetic frame is a nice touch for customization, but will people care enough? We have to wait until 2026 to see it all come together, but one thing’s clear: the battle for your wall is heating up, and it’s not just about specs anymore. It’s about aesthetics. And that’s a whole new game.
