According to Digital Trends, Meta is reportedly working on an AI-powered daily briefing tool that would analyze your Facebook content and external sources to deliver personalized morning updates. The internal project, dubbed Project Luna, would initially test with small user groups in New York and San Francisco. This comes as Meta continues its extravagant AI spending spree, including massive infrastructure deals and talent poaching with pay packages that dwarf even top-tier athletes. However, the company’s consumer AI efforts have largely failed to gain traction, with most products limited to AI slop or editing tools rather than meaningful user experiences.
The AI Catch-Up Game
Here’s the thing: this sounds awfully familiar. OpenAI already offers ChatGPT Pulse, which does basically the same thing. And Google has had At a Glance on Pixel phones for years. Samsung’s Now Brief on Galaxy smartphones collects insights from news, health, tasks, and other apps to present a neat dashboard. So what exactly makes Meta’s version special?
Meta’s playing serious catch-up in the AI race. They’re throwing money at the problem – we’re talking infrastructure deals that make sports contracts look small. But money can’t buy user adoption. Their previous AI integrations have been, let’s be honest, pretty underwhelming. Meta AI exists across their apps and smart glasses, but its utility pales next to ChatGPT and Gemini. And who could forget the AI-generated video mess that drew sharp criticism?
Playing to Their Strengths
Now, a Facebook-focused briefing actually makes sense for Meta. Social media is their core competency, unlike search or productivity tools. Instead of overwhelming users with endless notifications, a well-formatted brief could be genuinely useful. But will people trust Meta’s AI to curate their morning information? That’s the billion-dollar question.
The initial testing in New York and San Francisco suggests they’re being cautious. Smart move. Meta needs to prove this isn’t just another AI feature nobody asked for. If they can nail the execution and expand it to Instagram, Threads, and WhatsApp, they might finally unlock that elusive “AI revenue” stream investors keep asking about.
The Execution Hurdle
But let’s be real – execution has never been Meta’s strong suit with consumer AI. Their attempts often feel like they’re checking boxes rather than solving real problems. An AI briefing tool needs to be genuinely helpful, not just another way to keep users glued to Facebook.
And there’s the privacy angle. Do we really want Meta’s AI digging even deeper into our social media habits? The company will need to be transparent about what data it’s analyzing and how it’s being used. Given Meta’s track record, that conversation might be… interesting.
Basically, Project Luna could be Meta’s first genuinely useful AI product – or it could be another flashy feature that fizzles. The difference will come down to whether they focus on user value rather than just keeping up with competitors.
