DIRECTV to Introduce AI-Powered Personalized Ads Featuring Viewer Faces on Idle Screens
DIRECTV is reportedly planning to transform idle TV screens into personalized advertising spaces using artificial intelligence technology. The new system will integrate viewer facial features directly into customized ads while offering alternative screensaver options. Implementation is expected to begin in early 2026 for Gemini device users.
AI-Driven Advertising Coming to Idle Television Screens
DIRECTV is reportedly preparing to launch a groundbreaking advertising system that will utilize artificial intelligence to create personalized commercials featuring viewers’ own faces, according to reports from industry sources. The television service provider has announced a partnership with Glance to develop this new advertising platform that will transform how consumers interact with their idle television screens.