Microsoft’s Handheld Ambitions: Why Gamer Demand Could Shape Next-Gen Xbox Strategy
Xbox’s Hardware Horizon Expands Microsoft has sent its strongest signal yet about entering the handheld gaming market with a first-party…
Xbox’s Hardware Horizon Expands Microsoft has sent its strongest signal yet about entering the handheld gaming market with a first-party…
Xbox President Sarah Bond has revealed Microsoft is actively prototyping next-generation hardware and considering a first-party handheld device. The company’s partnership with ASUS on the ROG Ally X has provided valuable market insights that could inform their own portable gaming system.
Microsoft is reportedly considering entering the competitive handheld gaming market with a first-party Xbox device, according to statements from company executives. Xbox President Sarah Bond indicated that while Microsoft has its next-generation hardware in development, the creation of a dedicated handheld console would depend on demonstrated player demand.